AssociationChat

FEBRUARY 10, 2021

The team there has built an incredible business – a true market leader in association and events management. As Togetherwork’s first major acquisition of a company built on Salesforce, it gives us a whole new range of expansion opportunities in all the markets we serve. Read the full press release.

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Associations Now

APRIL 9, 2020

“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau.

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Tools Press Release Atlanta Georgia 105

Association Briefings

OCTOBER 21, 2020

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. And what’s your thoughts on press releases, op-ed pieces, or short-form blog posts?

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Strategy Press Release New Jersey Illinois 52

Wild Apricot

OCTOBER 19, 2011

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars.

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AssociationChat

MARCH 23, 2021

[ Read the complete press release ]. The acquisition underscores STG’s commitment to building a unique, market-leading software platform offering continuing education, professional development, events, learning and content management solutions to associations, non- profits, healthcare & life sciences organizations.

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Reid All About it

OCTOBER 11, 2011

Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily. Tagged: Content Marketing , Creativity , Productivity , Twitter , Writing & Blogging. One of my favorite sites for that is Funny or Die.

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Reid All About it

FEBRUARY 8, 2011

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Read more…. The Power of Personal Learning Networks. Read more when it’s published on Wednesday, February 9, 2011.

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Reid All About it

AUGUST 23, 2011

Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. Tagged: Marketing , Productivity , Twitter , Writing & Blogging.

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AssociationChat

AUGUST 13, 2020

ASAE released its press release this morning sharing that it had the highest registration number in the 100-year history of the event. The final attendance breakdown included: 12,813 executives, 544 exhibitors, 207 industry partners, 433 consultants, and 111 others including press, vendors, and staff. Was it successful?

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Higher Logic

JANUARY 18, 2017

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Associations Now

OCTOBER 17, 2016

The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. consumer marketplace shifting dramatically, what should marketing look like in the future? With the demographics of the U.S.

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GrowthZone

OCTOBER 30, 2017

press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. Source: Miranda Brookins, Demand Media.

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Cost Conference Press Release Social Media 114

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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Association Success

SEPTEMBER 16, 2020

Marketing and advertising strategies. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. MORE: 14 content curation tools every online marketer should check out now. Examples include: Productivity and workflow optimization.

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Content Case Study Press Release Survey 78

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

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Higher Logic

SEPTEMBER 21, 2016

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Associations Now

DECEMBER 5, 2023

A press release regarding the document explains that the guidance is framed around longstanding provisions within the association’s code of ethics , including “disclosure of information,” “competition,” and “enhancing the profession.”

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Guidelines Press Release America Technology 49

Virtual

FEBRUARY 13, 2017

And whether that’s the final moment of a meeting, the final step before a certification program is launched, or the final implementation of a marketing campaign, the lesson applies here. Surely everyone’s read our press release.” For example, I’ve often seen organizations launch programs then move on.

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MemberClicks

DECEMBER 7, 2023

Create a press release for your ribbon cutting that you can send to the media. Send invites and publicize your event It’s time to send out formal invitations to your attendees. You may want to only send paper invites, purely digital, or a hybrid depending on the importance of your invitees (i.e. give paper copies to key attendees).

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Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Associations Now

FEBRUARY 25, 2019

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. The National Association of Realtors wants to drive more tech-minded thinking in the commercial real estate sector.

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Association Success

OCTOBER 7, 2020

Marketers have a name for this universal pattern: Brand habit. Create press releases to attract media attention for standout reports. Some look forward to a leisurely cup of coffee with the Sunday paper. Others eagerly await an insightful newsletter that brightens their lunch hour. Publish a newsletter rounding up recent posts.

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Content Press Release Newsletter Social Media 78

Associations Now

JUNE 13, 2019

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.

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Products Strategy Press Release Social Media 84

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

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Associations Now

JUNE 2, 2017

Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners. We want to foster a socially conscious sustainable box industry, where profitable growth and impact thrive together,” said cofounder Michelle Lange in the press release.

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Associations Now

FEBRUARY 13, 2019

“We know that most Americans enjoy chocolate and candy two to three times per week, including at special candy moments like Valentine’s Day,” said John Downs, NCA president and CEO, in a press release. What’s your marketing IQ? Nonprofit Marketing Guide explains the different levels of nonprofit marketing maturity.

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Associations Now

SEPTEMBER 5, 2019

“Our research reveals both employers and employees welcome the increasingly important role AI-enabled technologies will play in the workplace and hold a surprisingly consistent view toward the ethical implications of this intelligent technology,” said Genesys Chief Marketing Officer Merijn te Booij in a press release. “We

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Associations Now

FEBRUARY 22, 2017

The Grocery Manufacturers Association and the Food Marketing Institute join forces on an initiative to make date labeling on consumer packages more understandable. This dilemma is pretty common, and it’s one that the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) are tackling with a new voluntary initiative.

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Associations Now

NOVEMBER 18, 2019

“The goal of this project is to celebrate the people who have dedicated their lives to the creation of toys; to chronicle the human connection in the quest to bring joy to children of all ages,” said Marian Bossard, executive vice president of global market events at The Toy Association, in a press release.

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Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

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Press Release millennials Social Media Team 44

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. “We look forward to developing this event and serving the unique needs of this very important media market.” The post Can You Better Serve Your Tradeshow Market? Please share your story in the comments.

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Associations Now

JUNE 20, 2019

The 1869 photograph is a historic image, and this new one could well sit next to the original for another 150 years,” PPAM President Melvin Guante said in a press release. Like external messaging, internal communications should be goal-based , says Nonprofit Marketing Guide. Google Search Status. Google Search Status.

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

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Associations Now

AUGUST 7, 2013

Department of Agriculture’s farmers market database had 8,144 listings—that’s more than double the number 10 years ago. Check out the USDA’s Farmers Market Search or LocalHarvest to find one close to you. With its ‘Markets Are Up!’ That’s where the Farmers Market Coalition comes in. ” U.S.

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Associations Now

SEPTEMBER 26, 2018

According to a new report from the Security Industry Association (SIA) , the demand for robotics is growing fast, with an expected market growth of more than 20 percent over the next five years and more than 40 percent of survey respondents saying they had plans to use robots for security.

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Industry Press Release Technology Report 72

Associations Now

FEBRUARY 21, 2019

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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